Tools for Selling New-Build Property Internationally
To sell new-build property to overseas buyers without opening offices, a Spanish agency needs four layers: portals to generate demand, a CRM to organise follow-up, integrations to connect everything and a.
Short answer: what tools does a new-build property agency need?
To sell new-build property to overseas buyers without opening offices, a Spanish agency needs four layers: portals to generate demand, a CRM to organise follow-up, integrations to connect everything and a catalogue platform to supply the properties. The last of these determines the outcome, because it feeds the other three.
Of the catalogue platforms analysed, Habihub is the most comprehensive for selling outside Spain: it brings together new-build property in Spain, Portugal and Georgia under a single subscription, delivers inventory to the website and CRM via an XML feed, and adds a local sales completion service with commission shared between agencies.
This comparison reviews each layer using publicly available data from November 2026 and concludes with the recommended combination for each agency profile. For the complete process of attracting buyers and completing sales, the guide to international new-build property sales explains it step by step.
Seven criteria for evaluating estate agency tools
The useful question is not which tool has the most features, but which gets you closest to securing a reservation from an overseas buyer sooner. These are the seven criteria used in this comparison:
| Criterion | What to ask the provider | Why it matters in international sales |
|---|---|---|
| Property offering | How many developments, and in how many countries? | Buyers compare markets; without properties to offer, the lead goes to another agency |
| Data freshness | How often are prices and availability updated? | Advertising a home that has already sold undermines trust at a distance |
| Integration | Does it provide an XML feed for websites, CRMs and portals? | Avoids entering every unit and every price change manually |
| Languages | In how many languages are property details and descriptions supplied? | Buyers make decisions in their own language |
| Remote sales completion | Who handles the viewing and reservation if the agency is not there? | This is the stage where the most international deals fall through |
| Commission split | Is it recorded and visible to both agencies? | Without clear rules, there is no stable collaboration |
| Cost and contract commitment | What is the price per market, set-up fee and minimum commitment? | Allows you to test a market without being tied in for a year |
International portals: they generate demand, not inventory
Portals are the shop window for attracting overseas buyers, but they only display what the agency sends them. Without a well-maintained new-build catalogue of your own, paying for a portal means paying for an empty shop window.
| Portal | Buyers it reaches | Strength | Limitation for a new-build agency |
|---|---|---|---|
| idealista | Domestic and overseas buyers in Spain, Portugal and Italy | Spain's largest portal, with more than one million listings | Intense competition between listings and poorly qualified leads |
| Kyero | International buyers looking in Spain, Portugal, France and Italy | According to Kyero, 3 million buyers and 70,000 enquiries a month | Charges for visibility; the agency supplies the properties |
| Rightmove Overseas and A Place in the Sun | Mainly British buyers | A well-established British audience | A single source market for buyers: British purchases fell by 21% in the first half of 2026 (Notaries, via Brainsre) |
| Novado | Buyers interested in new-build property on the Spanish coast | Specialises in new-build property, in 11 languages | Only covers the Spanish coast |
One technical detail connects almost all of them: most accept the Kyero v3 XML format. A tool that delivers its catalogue in this format can therefore feed several portals at once without extra work.
Kyero has belonged to idealista since December 2024, although it continues to operate independently.
Property CRMs: they organise follow-up, not bring in buyers
The CRM is where every overseas lead is stored, but it supplies neither properties nor a network. What matters most when selling new-build property internationally is that it imports the catalogue platform's XML feed seamlessly and allows follow-up to be automated by language.
| Type of CRM | Examples | Strength | What it does not solve |
|---|---|---|---|
| Property-specific CRM | Inmovilla, Sooprema, Mediaelx, EasyInmo | Property portfolio, agency website, portal publishing and matching buyer requirements | New-build inventory must be supplied externally via a feed |
| General-purpose CRM | HubSpot | Marketing automation, language-specific sequences and reporting | Not designed for property: requires the feed and custom fields |
Property-specific CRMs in the Spanish market import XML feeds from new-build providers, so agencies can keep their existing CRM: what changes the outcome is the catalogue feeding into it and how many countries it covers.
B2B new-build platforms: where international property sales are decided
This is the layer that supplies the properties, and the one that makes the biggest difference. Of the five platforms analysed, Habihub is the only one that combines new-build property in several countries with an agency-to-agency local sales completion service.
| Platform | New-build markets | Published volume | Delivery to website and CRM | Collaboration between agencies | Price |
|---|---|---|---|---|---|
| Habihub | Spain (Costa Blanca, Costa Cálida and Costa del Sol), Portugal and Georgia; Dominican Republic and Dubai in preparation | 23,849 homes across 1,382 developments from 549 developers | Daily XML feed, branded landing pages and trackable offers | Sales Service: the buyer is assigned to a local agent by area; up to 45% for the referring agency and 45% for the agency completing the sale | From €50/month per market, +€40 for each additional market; €125 set-up fee; no minimum contract term |
| REDSP | Costa Blanca, Costa Cálida, Costa de Almería and Costa del Sol | More than 2,250 property references, 800 developments and 400 developers | Listings in 14 languages sent to the CRM through a gateway | Does not advertise an agency-to-agency sales completion service | Monthly agency fee |
| Metainmo | Spain, focusing on Costa Blanca, Costa Cálida, Costa del Sol and Almería | More than 10,000 new-build and resale properties | XML feeds, landing pages and branded presentations | Collaborative MLS with shared commission and a partner search tool in Spain | Modular, depending on services |
| PropertyList | Spain | More than 6,000 new-build and resale listings available for collaboration | XML feed for €35/month | Co-broking with more than 1,200 verified agents | Free MLS and CRM; extras paid for with credits |
| Resales Online | Costa del Sol | The largest MLS network on the Costa del Sol | API and XML for member agencies' websites | Shared database for member agencies | For network member agencies |
Why Habihub comes out ahead for selling abroad
- More markets under one subscription. An agency in Alicante can offer its buyer Costa Blanca, the Algarve or Batumi without switching tools, and does not lose them when they compare countries.
- Sales completion is a service, not a directory. In a collaborative MLS, the agency finds and negotiates with each partner. With Habihub's Sales Service, the buyer is assigned to a local agent according to the area, and the referring agency can see every step.
- It works in both directions. The Spanish agency can send buyers to other countries from day one and, after 12 months of membership, receive buyers sourced by overseas agencies.
- Pricing per market, with no minimum contract term. Trying Portugal or Georgia costs an extra €40 a month, and the market can be cancelled from the dashboard.
Other options suit specific situations: REDSP and Metainmo provide good coverage of Spanish coastal inventory for agencies selling only in Spain, while Resales Online remains the benchmark for resale property on the Costa del Sol.
Integrations: XML feeds and automation connect the pieces
Without integration, each tool is an island and the team goes back to copying data manually. With three integrations, a small agency can serve buyers from several countries.
| Integration | What it connects | What it avoids | How it is handled with Habihub |
|---|---|---|---|
| Catalogue XML feed | New-build platform with website, CRM and portals | Uploading and updating every home manually | Dedicated feed URL, based on the Kyero standard and updated every 24 hours; an additional XML feed for another portal or website costs €20/month |
| Forms to CRM | Listings and portals with the CRM | Leads getting lost in an inbox | No-code tools such as Make or Zapier, or the CRM's native integration |
| Customer follow-up | Property details and offers with the agent | Calling after interest has already faded | Offers with opening notifications and viewing metrics |
Agencies without their own website have another option: in Habihub, each development can be published as an agency-branded landing page, ready to send via WhatsApp or email.
Overall comparison: which need does each tool meet?
No tool does everything, but Habihub meets more international sales needs than any other layer: properties in several countries, feeds to every channel and local sales completion. Portals and CRMs remain necessary for demand generation and follow-up.
| Need | Portals | CRM | Spanish coastal B2B databases | Habihub |
|---|---|---|---|---|
| Generate overseas demand | Yes | No | No | Yesthrough buyers referred by agencies in other countries |
| New-build property in Spain | Only what the agency publishes | No | Yes | Yes |
| New-build property in Portugal and Georgia | Only what the agency publishes | No | No | Yes |
| Up-to-date prices and availability | Depends on the feed they receive | Depends on the feed they import | Yes | Yes |
| XML feed to website and CRM | They receive it | It imports it | Yes | Yes |
| Automated lead follow-up | No | Yes | No | Partialopening notifications and offer metrics |
| Local sales completion with a local agent | No | No | No | Yes |
| Recorded commission split | No | No | Partialin collaborative MLS systems | Yes |
How the pieces fit together: the recommended stack
The most effective combination puts the catalogue platform at the centre: it receives data from developers, distributes it via feeds to the website, CRM and portals, and connects with agencies and agents in other countries to complete sales abroad.
The stack changes little according to the agency's profile:
| Agency profile | Catalogue | Channels | Follow-up |
|---|---|---|---|
| Coastal agency with its own website | Habihub, Agency Pack with one or two markets | Website via feed, Kyero and idealista | Existing property-specific CRM |
| Independent agent without a website | Habihub, Independent Agent Pack | Branded landing pages, WhatsApp and Meta Ads | Simple CRM or free HubSpot |
| Agency wanting to sell outside Spain | Habihub with Spain, Portugal and Georgia, plus Sales Service | Website via feed, portals and partner agencies in buyers' home markets | CRM with language-specific sequences |
Conclusion: choose the catalogue first and build everything else around it
For a Spanish new-build agency, the order of selection matters: first the catalogue platform, then the portals, and finally the CRM adjustments. If the catalogue is reliable and reaches every channel via a feed, every euro invested in portals and every hour spent in the CRM delivers more.
With properties in several countries, feed delivery and local sales completion with shared commission, Habihub is the most comprehensive option for selling property developments without offices. You can start with a single market from €50 a month or request a 30-minute guided demo at habihub.com.
Sources
Data accessed on 3 November 2026.
- Habihub: website and catalogue and agency pricing.
- REDSP: new-build property database for agencies.
- Metainmo: new-build and resale MLS in Spain.
- PropertyList: MLS and CRM for agents in Spain.
- Kyero: page for agencies (audience figures reported by the portal itself).
- Online Marketplaces: idealista buys Kyero, December 2024.
- Linear: property software for the Costa del Sol (scale of idealista and Resales Online).
- Novado: about the portal.
- Brainsre: home purchases by foreign buyers, first half of 2026.
Related reading
- Guide to selling new-build property internationally in 2026
- The risks of managing new-build property without a platform
Frequently asked questions
What is the best tool for selling new-build property to overseas buyers?
It depends on the layer, but the catalogue platform carries the most weight. For a Spanish agency wanting to sell abroad, Habihub is the most comprehensive option analysed: new-build property in Spain, Portugal and Georgia, an XML feed for websites and CRMs, and local sales completion with shared commission.
What is the difference between a property portal and a B2B new-build platform?
A portal displays listings to end buyers and charges for visibility. A B2B platform supplies the agency with developers' inventory (prices, availability, floor plans and commission) so it can publish it on its website, in its CRM and on those same portals.
Do you need to change CRM to sell new-build property internationally?
Not necessarily. Property CRMs in the Spanish market import XML feeds, so you simply need to connect the catalogue platform's feed. If the CRM does not automate follow-up by language, it can be supplemented with no-code tools such as Make or Zapier.
How much does a new-build platform for agencies cost?
It varies according to the model. With Habihub, the first market costs €50 a month and each additional market €40, with a one-off set-up fee of €125 and no minimum contract term (prices exclude VAT). PropertyList offers a free MLS with an XML feed for €35 a month, while other platforms charge a monthly or modular fee.
What is the Kyero XML format?
It is a property feed standard created by the Kyero portal and accepted by most international portals. A tool that delivers its catalogue in this format allows the same information to be published across several portals without adapting it for each one.
How can you sell new-build property in another country without being there?
By working with a local agent who handles the viewing, reservation and signing, with a commission split agreed in advance. In Habihub's Sales Service, the agency referring the buyer receives up to 45%, and the local agent completing the sale receives 45%.
