Best software to sell new-build property in 2026: a comparison for agencies

The best real estate software for selling new-build property in 2026 is not the most complete CRM. It is the platform that gives you real, up-to-date product ready to offer, and that connects to the CRM you already use. A classic CRM organises your contacts; it does not bring you developments, live availability, visible commission or unwatermarked marketing material.

Agencies selling international off-plan and new-build developments face a double problem: they need inventory from several markets, and they need that inventory to flow into their website and CRM without manual work. In this guide we compare the platforms that solve this problem using real evaluation criteria, with their pros and cons, so you can choose based on data rather than demos.

What changes in 2026 for agencies selling international new builds

Four shifts force agencies working with new-build property to rethink their tools:

• Foreign buyers are now structural. In 2025 foreigners bought 137,000 homes in Spain, almost one in five sales, according to the Spanish General Council of Notaries. If your agency has no product for that buyer, or no agent in the destination they want, you lose the deal.
• Developers sell through agency channels and demand live data. Price, availability and commission change every week. A month-old PDF no longer works: the developer has to update it and you need to see it instantly, without chasing it on WhatsApp.
• The XML feed is the new “CRM integration”. The most widely used Spanish real estate CRMs (Inmovilla, Witei, Inmobalia, Resales Online) import product via XML feed, almost always in Kyero v3 format. The question is no longer “does it have a CRM?” but “can I load your catalogue into my CRM and website without touching it, and how often does it update?”.
• Selling abroad without being there. A broker in Warsaw, Prague or Miami can sell new builds in Spain, Portugal or Georgia if they have a catalogue and a local agent to handle the viewing, reservation and signing. International property sales become a referral flow with shared commission, not a trip.

The software you choose must solve all four. If it only solves one or two, you will pay the difference in hours of manual uploads and lost deals.

8 real criteria to evaluate new-build real estate software

Eight criteria separate a useful tool from a pretty demo. Ask for proof of each one before you sign; a screenshot or a test feed is worth more than a presentation.

• 1. Catalogue and access to developments. Check the number of developments and developers, the markets covered, and whether data is uploaded by the developer or copied from portals. No product, no sale; a catalogue scraped from portals has no real availability.
• 2. Live availability and pricing. Who updates it, how often, and whether you can see available units per development. Offering a home that is already sold burns both the client and the developer.
• 3. Commission visible before you offer. If the percentage appears on each development's listing, you decide what to offer knowing what you earn, instead of negotiating blind.
• 4. CRM and website integration (XML feed or API). Feed format, update frequency and CRMs with a native connector. This is what saves hours of manual work and removes pricing errors.
• 5. Client-ready documentation. Photos, floor plans and brochures without watermarks, listings with your branding and open tracking. International buyers decide with material, not with phone calls.
• 6. Multi-market coverage. Countries available and whether access is one catalogue or several subscriptions. An international broker needs to offer several destinations from a single screen.
• 7. Collaboration and closing at destination. Whether you can refer a buyer to a local agent, follow the deal and see the commission split. Selling international new builds without an agent on the ground does not scale.
• 8. Cost and pricing model. Fee, setup, lock-in period and whether you pay per area, per market or per user. Compare the annual cost with a single new-build commission (developers pay between 5% and 10%).

Comparison: platforms to sell new-build property in 2026

They do not all compete on the same thing. There are new-build platforms that connect to your CRM, regional MLS networks with their own CRM, real estate CRMs that import catalogues by feed, and add-ons (portals and data). We group them this way so you can compare each one with its peers.

Habihub: multi-market new-build platform connected to your CRM

What it is. A new-build catalogue covering Spain, Portugal and Georgia (Dominican Republic and Dubai coming soon), fed directly by developers. Platform figures in October 2026: 24,290 homes, 1,373 active developments, 546 developers and 1,143 agents selling.

Pros:

• Availability updated by the developer and commission visible on the listing before you offer.
• Photos, floor plans and brochures without watermarks, ready for your website and portals.
• XML feed for your website and CRM, updated every 24 hours, plus white-label landing pages with open tracking.
• Sales Service: you send a buyer and a local agent handles the viewing, reservation and signing; the referring agency earns up to 45% of the commission. Included in the subscription.
• Network: build your own network of agencies in other countries, with every referral logged and the split visible to both sides.
• One catalogue for three markets, no lock-in (see pricing).

Cons:

• It is not a CRM: you need your own for contacts and calendar (connected via XML feed).
• New builds only; no resale.
• Receiving buyers through Sales Service requires 12 months on the platform (sending them is possible from day one).
• Dominican Republic and Dubai are not open yet; Hubi, its AI assistant, is in beta.

Best for. Local agencies that want all the new builds in their area plus buyers from other countries, and international brokers selling several markets without being there.

REDSP: new-build database for the Spanish coast

What it is. A new-build database for the Costa Blanca, Costa Cálida, Costa de Almería and Costa del Sol, launched in 2020. Over 2,100 listings from more than 800 developments and over 400 developers; used by 545 agencies.

Pros:

• Listings with photos and descriptions in 12 languages, with prices updated by the REDSP team.
• Automatic CRM delivery: native Inmovilla connector and XML feed (Kyero v3) for the rest.
• ANET, an agent network to refer clients to a colleague and share commission.
• Subscription by area, useful if you only work one coast.

Cons:

• Spanish coast only; no international markets.
• A database that feeds your CRM, not a workspace with the developer: you manage the commercial relationship elsewhere.
• Denser coverage on the Costa Blanca than on the Costa del Sol, its expansion area.

Best for. Costa Blanca or Costa Cálida agencies with their own CRM that want to load local new builds without manual work.

Metainmo: new builds and resales with XML for CRM and website

What it is. A Spanish database of new-build and resale property with data uploaded by developers: over 11,000 properties with XML for CRM and website and more than 1,100 developments, concentrated in Alicante, Málaga and Murcia. Includes a collaborative MLS between agencies.

Pros:

• XML feed for your website or CRM, with commission shown per property (between 1.5% and 15%).
• Combines new builds and resales in one catalogue.
• MLS where each agency sets its own collaboration terms.

Cons:

• Coverage focused on three provinces; no markets outside Spain.
• Mixes a public portal with a B2B tool, with less depth in developer operations and referral tracking.

Best for. Mediterranean agencies that want a mixed new-build + resale catalogue by feed.

Resales Online: the Costa del Sol MLS with a CRM

What it is. An MLS network and CRM with over 20 years of history, the benchmark on the Costa del Sol and expanding into the Costa Blanca and Costa Cálida: over 4,000 agents, 2,000 agencies, 1,200 new-build developments and 20,000 resales.

Pros:

• Resales and new builds on one platform, with real-time price lists.
• Own CRM with website, API and XML feeds, plus connectors to idealista, Kyero, Fotocasa and ThinkSpain.
• Commissions, splits and listing agency visible; messaging between network agents.

Cons:

• Spain only and, in practice, Costa del Sol, Blanca and Cálida.
• The system is weighted towards resale; new builds are a module.
• The Network Account is paid and separate from the basic CRM.

Best for. Costa del Sol agencies that live off the MLS and want new builds without changing tools.

Inmobalia CRM: CRM and MLS for premium Costa del Sol agencies

What it is. A cloud real estate CRM by Inmoba Networks, running since 2005, with an MLS for properties and new-build developments. Used by luxury agencies in Marbella, Estepona and Sotogrande such as Knight Frank, Gilmar, Engel & Völkers and Sotheby's.

Pros:

• Full CRM with email marketing, AI for descriptions and translations, and automation with n8n and Zapier.
• MLS with new builds and security controls over who sees what.

Cons:

• Geographic focus on the Costa del Sol and the premium segment.
• No multi-country catalogue.

Best for. Marbella luxury agencies that want CRM and MLS from the same provider.

Inmovilla: Spain's most widely used real estate CRM (and in Portugal since 2025)

What it is. A CRM from the idealista group with over 3,000 agencies, publishing to more than 20 portals, with MLS and agency agreements; officially launched in Portugal in April 2025. It does not publish its pricing; May 2026 comparisons put the entry price at around €45 per user per month.

Pros:

• Industry standard in Spain: multi-portal publishing, website, app and collaboration network.
• Native connectors with new-build databases (REDSP) and XML feed import.
• Integrations with marketing tools such as Clientify and Metricool.

Cons:

• No new-build catalogue of its own: you need to connect one.
• Limited AI and automation compared with newer CRMs.
• Per-user pricing that adds up for large teams.

Best for. Agencies already using it that want to add new builds by feed without switching CRM.

Witei: affordable CRM focused on lead capture

What it is. A Spanish real estate CRM from €19 per month, built to win property owners: publishing on national and international portals, website with your own domain, integrated WhatsApp, email and SMS, and AI for descriptions and campaigns.

Pros:

• Low entry price and well-designed acquisition funnels.
• WhatsApp, campaigns and API.

Cons:

• No new-build catalogue or agent network.
• Designed for small and mid-sized teams.

Best for. Small agencies that need an affordable CRM and connect a new-build catalogue by feed.

General-purpose CRMs (HubSpot, Clientify)

Powerful for automation and funnels, but with no property listings, no portal connectors and no product feed import: they need custom integration. Clientify offers an Inmovilla integration that syncs contacts. They make sense as a marketing layer on top of a real estate CRM, not as a replacement.

Add-ons: portals and data (Kyero, Casafari)

Kyero is the leading international portal for buyers in Spain, Portugal, France and Italy: 3 million visits a month, 13 languages and buyers from over 170 countries. It is a demand channel, not management software; Resales Online and Witei publish to it.

Casafari is a cross-border data and MLS network (Spain, Portugal, Italy and France) with over 15,000 professionals. Its strength is resale: listing deduplication, comparative market analysis and valuation. It does not replace a new-build catalogue with availability uploaded by developers.

Summary table: software for agencies selling new-build property

Summary by criterion using data published by each provider in October 2026. “Yes” means the feature comes as standard; “Partial” means it depends on module, area or setup.

How to choose based on your agency profile

The best tool depends on where you sell, to whom and with what team. Three profiles cover most cases.

Local agency with foreign buyers. You sell in your area (Costa Blanca, Costa del Sol, Lisbon, Tbilisi) and receive buyers from abroad. You need all the new builds in your area with live availability and commission, material for your website and portals, and a way for agencies in other countries to send you clients.

• If you work a single Spanish coast and have a CRM: REDSP or Resales Online give you the catalogue by feed. Check whether splitting with other agents is systematic or depends on your personal network.
• If you also want to receive buyers from other countries with no acquisition cost: Habihub, through Sales Service (45% of the commission for the closing agent).
• If your CRM is Inmovilla or Witei, keep it and connect the catalogue by XML feed; do not switch CRM for new builds.

International broker without its own stock. You are in Warsaw, Prague, Bucharest, Tel Aviv or Miami and your clients want to buy in Spain, Portugal or Georgia. Your problem is not the CRM: it is product and closing at destination.

• Rule out regional databases: they give you listings, but no agent for viewings and no recorded commission split.
• Look for a single multi-market catalogue, branded listings to send to clients and a referral flow where you see every step of the deal. Today Habihub is the only platform compared that is built for this profile (International Brokerage).
• Add Kyero if you generate demand through portals; do not use it as a catalogue.

Agency that already has a CRM and wants to add new builds. You use Inmovilla, Witei, Inmobalia or Resales Online and your team is used to it. The right decision is to add a catalogue by feed, not to migrate.

• Check that the feed arrives in Kyero v3 or a format your CRM imports without development.
• Get the update frequency in writing and test for a week with real prices.
• If you sell outside Spain, choose the catalogue by markets covered, not by number of listings.

Common mistakes when choosing software to sell new builds

• Choosing by number of listings. A catalogue of 10,000 ads copied from portals is worth less than 1,000 developments with availability uploaded by developers.
• Confusing a CRM with a catalogue. The CRM manages contacts; the catalogue gives you product. You need both, connected, and almost never from the same provider.
• Not testing the feed before signing. Ask for a test feed URL and load it into your CRM. If setup takes a week, imagine day-to-day use.
• Ignoring commission on the listing. If you have to call the developer to find out what you earn, you lose time on every offer and close less.
• Buying a market you do not sell. A three-area subscription is useless if your buyers only want Lisbon or Tbilisi. Check real coverage per market.
• Forgetting closing at destination. Selling international new builds without a local agent to view, reserve and sign ends in lost deals or trips that do not pay off.
• Signing a lock-in without results. Prefer no-lock-in models and measure: offers sent, listings opened and reservations in the first 90 days.

Conclusion: the best software to sell new builds in 2026 brings product and connects

If you only sell one Spanish coast and already have a CRM, a regional database such as REDSP or an MLS such as Resales Online solves the catalogue. If you sell international new builds, or want agencies in other countries to send you buyers, you need a multi-market platform with developer-uploaded availability, an XML feed to your CRM and closing at destination with shared commission. In 2026, only Habihub covers that profile among the platforms compared.

Whatever your case, apply this guide's eight criteria and test the feed with real data before signing. To see the platform with developments from your market, book a 30-minute Habihub demo.

Sources

Figures and features checked in October 2026 on each provider's official website:

• Habihub
• REDSP
• Metainmo
• Resales Online
• Inmobalia CRM
• Inmovilla
• Witei
• Kyero
• Casafari
• Spanish General Council of Notaries: home purchases by foreigners in 2025

Frequently asked questions

What is new-build real estate software?

It is a platform that gives you access to new-build developments uploaded by developers (price, availability, commission and material) and connects them to your website and CRM, usually via XML feed. Unlike a CRM, it provides product, not just contact management.

Do I need to change my CRM to sell new-build property?

No. The most widely used real estate CRMs (Inmovilla, Witei, Inmobalia, Resales Online) import catalogues via XML feed or connector. The usual approach is to keep your CRM and add a new-build catalogue that updates itself.

What is the difference between an MLS and a new-build platform?

An MLS shares agencies' stock among themselves, almost always resale and within one area. A new-build platform connects agencies with developers, who upload availability and commission directly, and can cover several countries.

How does international new-build property marketing work?

An agency finds the buyer in its own country, sends them through the platform, and a local agent at the destination handles the viewing, reservation and signing with the developer. The commission is split between both agencies under an agreement visible to both. On Habihub, for example, the referring agency earns up to 45%.

What other tools does a real estate agency need besides a catalogue?

A CRM to manage contacts and follow-up, a website that imports the feed, and access to portals to generate demand (idealista, Kyero, Fotocasa). The new-build catalogue is the piece that feeds the other three.

How much does new-build development management software cost?

It depends on the model: per area (REDSP), per network account (Resales Online), per user (Inmovilla, from around €45 a month according to 2026 comparisons) or per market with no lock-in (Habihub). Always compare the annual cost with a single new-build commission, which developers pay at 5% to 10% of the sale price.

Can a small agency sell property internationally?

Yes, if the platform provides the agent at destination and records the split. A two-person agency in Prague can sell new builds in Alicante without travelling; what it needs is a catalogue, branded listings and a local agent to close.